Brossard has not suddenly turned into a buyer’s market. But in 2026, buyers have more properties to compare and can afford to be more selective. That makes the initial asking price increasingly important.

In Brossard, second-quarter 2026 statistics show 385 residential sales, down 9% year over year, while new listings rose 7% and active listings increased 10%. Across the Montreal CMA, the same rebalancing continued in August: sales fell 13% year over year while active inventory rose 18%. These figures do not mean every property is losing value. They show that supply and demand are becoming more balanced.

Homes and condos are not moving the same way

In Q2 2026, Brossard’s median single-family home price reached $732,950, up 3% year over year. The median condominium price was $400,000, down 4%, while active condo listings rose 17%. Pricing should therefore never rely on a generic view of the “Brossard market.” Property type, location, condition, size, renovations and current competition all matter.

Why starting too high can be costly

A new listing receives strong initial attention from buyers already watching the area. If the asking price is difficult to justify against comparable properties, buyers may simply wait instead of booking a showing or making an offer. A later reduction can renew interest, but it does not fully recreate the impact of a well-positioned new listing.

The right price is not necessarily the lowest price

Proper positioning does not mean undervaluing a home. A renovated property on a desirable street, with a superior lot, orientation or construction quality, may justify a meaningful premium. Conversely, applying a neighbour’s price per square foot without adjustments can lead to the wrong conclusion.

Quebec’s OACIQ states that a market-value estimate must be supported and reasoned. For residential properties, comparative market analysis is generally the most appropriate approach.

Three groups to study before setting the price

• Recently sold properties show what buyers have actually agreed to pay.
• Current listings are your direct competition at launch.
• Expired or withdrawn listings, when relevant, can reveal pricing levels the market did not accept.

Price is part of the marketing strategy

Two homes with similar market value can use different launch strategies depending on the seller’s objectives, timing, competition and likelihood of generating multiple offers. The key is to make the strategy deliberate and data-driven rather than simply choosing the seller’s preferred number or relying on an isolated automated estimate.

What should Brossard sellers take away?

The market remains active, but increased inventory gives buyers more comparison power. Median house prices have remained resilient, while condo supply has grown more noticeably. In both segments, precise local analysis matters more as the market rebalances.

Sources

• Centris — Brossard residential market statistics, Q2 2026.
• QPAREB/APCIQ — Montreal CMA residential sales statistics, August 2026.
• OACIQ — Comparative analysis, strategy and asking price.

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Pauline Chen and Felix Villeneuve | Real Estate Brokers | Royal LePage | Brossard| South Shore

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